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Reseller Margins on Silicone & Rubber Hose: A Realistic Breakdown

Reseller Margins on Silicone & Rubber Hose: A Realistic Breakdown

Most resellers can tell you the markup they put on hose. Far fewer can tell you what a sellable metre actually cost them once the coil has been cut, the offcuts binned, the delivery paid and somebody has spent ten minutes at the bench. That gap is where hose margin quietly disappears — and it is why two stockists buying at the same price can end the year with very different numbers.

This is a working breakdown for motor factors, merchants, plant hire depots and independent stockists reselling silicone hose and mouldings and rubber hose. It uses real published Hoses UK coil prices, a realistic allowance for waste and handling, and clearly illustrative sell prices so you can rebuild the sums with your own figures. If you want the basics of markup versus margin first, our guide to setting up a trade hose counter covers it; this post goes one step further, to landed cost.

Prices published ex VATCoil price ≠ metre costAllow for offcuts£500 min order (ex VAT)Pro-forma, settled before dispatch

Start From the Coil, Not the Metre

Continuous rubber hose is bought by the coil, so the first job is turning a coil price into a cost per metre. Taking current prices from our range (ex VAT, at the time of writing — always check the product page for today’s rate):

Rubber Multi Purpose Hose, 6mm x 13mm £140.00 per 100 m coil = £1.40 per metre before any allowances.
Rubber Radiator Hose, 32mm x 42mm £101.50 per 20 m coil = £5.08 per metre (rounded).
Rubber Heater Hose, 16mm x 25mm £52.00 per 20 m coil = £2.60 per metre.
Silicone Radiator Hose, 13mm x 22mm £6.99 per 1 m length — sold as a finished length, so no coil maths.
Silicone 90 Degree Elbow, 6mm x 15mm £3.64 each — mouldings are priced per piece and sold whole.

That split matters. Coil lines carry cutting, waste and storage that per-piece silicone mouldings do not, so the two should never share one blanket markup. Our explainer on how wholesale hose pricing works covers why the coil is the wholesale unit in the first place.

Where the Margin Actually Leaks

Offcuts
The last metre or so of a coil, and short ends left after cutting to length, often never sell. Even a 5% allowance lifts the true cost of the 6mm multi purpose line from £1.40 to about £1.47 a metre.
Split deliveries
Standard delivery is free to mainland UK on orders over £500. Topping up with small separate orders under that line adds carriage that never shows in a unit price.
Bench time
Measuring, cutting, cleaning ends and labelling a length takes staff time. On a cheap metre of small-bore hose, that time can cost more than the hose.
Slow sizes
A coil that sits for a year ties up cash and shelf space. The margin on paper is real only when it sells — see our guide to reducing dead stock.

A Worked Example

Here are three lines taken through to a margin on the selling price. The sell prices below are illustrative only — not a recommended price — and you should set your own against your local market. The cost side assumes a 5% offcut allowance on coil lines and a basket over £500, so carriage on standard delivery is nil.

6mm multi purpose rubber (per m) Landed cost £1.47 → illustrative sell £2.50 → margin about 41%.
32mm rubber radiator hose (per m) Landed cost £5.34 (£101.50 over 19 sellable metres) → illustrative sell £8.50 → margin about 37%.
6mm x 15mm silicone 90° elbow (each) Landed cost £3.64, no waste → illustrative sell £6.50 → margin about 44%.

Two things fall out of this. First, the per-piece silicone line earns its margin with no bench time at all, which is why mouldings are such good counter stock. Second, the bigger-bore rubber lines carry most of the cash per sale but lose the most to waste, so cutting discipline matters more there than anywhere. For reinforced lines in the reinforced rubber hose and tubing range, run the same sums — the higher coil price makes every wasted metre more expensive.

Margin = (sell price − landed cost) ÷ sell price. Landed cost means coil price, plus offcut allowance, plus any carriage — not the figure on the price list.

Costing a New Line in Five Steps

1
Get the coil price
Take the current ex-VAT price from the product page for the exact bore and coil length you will stock.
2
Divide by sellable metres
Subtract your realistic offcut allowance from the coil length before dividing. Track it for a few coils and use your own figure.
3
Add carriage if any
If the line will be bought in an order under £500, spread the delivery cost across what is in that order.
4
Price for the job, not the metre
Breakdown sales of one metre and a pair of clips can carry a different rate to a contractor buying a full coil. Set both deliberately.
5
Review each quarter
Check sell-through by bore. A line that only sells at a discount is a candidate to drop or order to demand.

Buying to Protect the Margin

The cleanest lever is the basket. The £500 minimum order (ex VAT) applies across the whole order, not per line, so one consolidated order of rubber coils, silicone mouldings and clips clears free standard delivery and lands as one goods-in. Stocked orders dispatch within 1–2 working days of cleared payment, which lets you hold leaner and reorder more often rather than buying deep on slow sizes.

Payment is straightforward: every Hoses UK order is on pro-forma and settled before dispatch. There are no credit checks and no application stage, and that simplicity is part of how the published wholesale pricing and stock depth are kept where they are.

Want to build your own margin sheet? Browse the published wholesale prices, or ask the team about bores and coil lengths. New trade customers take £25 off their first order.

Open a Trade AccountTalk to the TeamBrowse the range

Frequently Asked Questions

Are Hoses UK prices shown with or without VAT?
Wholesale prices on the site are shown excluding VAT, and the £500 minimum order is also measured ex VAT.
How do I work out cost per metre on a coil of rubber hose?
Divide the coil price by the number of metres you realistically sell from it, after allowing for offcuts. For example, a £140.00 100 m coil is £1.40 a metre before waste, or about £1.47 with a 5% offcut allowance.
Why should silicone mouldings and rubber coils be priced differently?
Silicone elbows, reducers and similar mouldings are bought and sold per piece with no cutting or waste, while coil hose carries offcuts and bench time. Using one markup for both under-prices the coil lines.
Do you offer credit terms for resellers?
No. Every Hoses UK order is paid by pro-forma and settled before dispatch, with no credit checks or applications. Free standard delivery applies to mainland UK orders over £500.